Heinz ketchup is packaged in glass and plastic bottles of various sizes, as well as individual-serving condiment packets made of foil or plastic. While this may not have directly effected EZ Squirt, it was likely a factor in its waning popularity. Heinz revealed today its new product for kids: Heinz EZ Squirt Mystery Color. Heinz hopes the new design and wild color will encourage its biggest ketchup fans -- children ages 4 to 12, who consume more ketchup per capita than any other group -- to use even more of it. By 2006, the wacky ketchup craze calmed down and EZ Squirt was no longer being produced. Heinz managing director Keller squeezes EZ Squirt green ketchup on his fries during a promotional presentation at the Heinz North Side plant in 2000. Every tomato in every bottle of Heinz Ketchup comes from Heinz seeds and is grown by farmers we know and trust. (Gabor Degre, Post-Gazette) Over time, Heinz ketchup became a part of children's lives. The first color that was rolled out was green, which was followed by blue, purple, and a mystery color (kids love mystery colors) which could be orange, teal, or purple. The company still makes its traditional red. Initially the bizarre ketchups sold well, but consumers eventually lost interest and the product was discontinued. Heinz EZ Squirt is the best way to put color in your plate and have fun during every meal! Conversely, lack of color is also off-putting, or at least, not very lucrative as Pepsi found when they introduced the world to Crystal Pepsi. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. That name doesn't ring a bell at all and I was very confused. Larger amounts of ketchup are packaged either in metal cans, rigid plastic jugs, flexible plastic bags and in bag-in-box format. The product was available in a squeezable container and was eventually discontinued in 2006. Heinz promises the ketchup keeps the company's signature taste and recipe, with a little Blue No. 3. EZ Squirt; Ketchy the Mascot; Nutrition Facts; About Us; EZ Squirt . In October 2000, the company introduced an artificially-colored ketchup that featured a nozzle like a bottle of glue, and allowed for the user to squirt the colorful concoction on foods (via Business Insider). Get Creative! The ketchup launched in green and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue. Heinz Colored Ketchup. Kids could mix the colors together to create new effects. When salsa developed a sufficient following to pose a serious threat to Heinz… Purple reigns. Colors included Passion Pink, Awesome Orange, and Totally Teal. Since then the company has sold 20 million bottles of the colorful condiment. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. The real reason Heinz EZ Squirt ketchup disappeared. Heinz Ketchup’s launch of its new, Blastin’ Green EZ Squirt for kids held plenty of publicity promise. Colorful novelty products are undeniable hits with children. Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers. 1 and Red No. Purple reigns. HJ Heinz, the US-based food group, has launched the latest addition to its coloured condiments range - EZ Squirt Stellar Blue. For those who were born after the third millennium, you probably didn’t know this but a purple ketchup did exist. A new product—dubbed “Heinz EZ Squirt”—came bottled with a specialized “kid-friendly” nozzle. 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