If this information is accessed by some other person then he can monetarily harm the user. Majorly the responses from all the three focus groups were coherent with slight change. The major marketing implications identified by the research are: The marketing efforts should focus on building the brand name and brand awareness among the customers as trust is one of the prerequisite of online shopping. Online shopping is accessible to the customer for 24 hours and 365 days in a year. There are many cases where the online shopping websites are fraud and thus customers end up losing their money. Present era is an era of globalization where the world is considered to be flat. He currently serves as Managing Director of the research firm GlobalData, where he oversees the development of the company’s retail proposition and its research output. This report presents the market research of buying patterns and consumer traits of customers with respect to online grocery shopping. Present era is an era of globalization where the world is considered to be flat. Another example where convenience plays a part in online shopping is at work as a huge quantity of offices are seeing their office employees choose online shopping throughout their breaks or among work in the office to do their shopping which, in some ways, actually leads to more productive employees as they don't need to visit the retail stores for their shopping (Spillman 2006). Secondary research is done by researching scholarly articles and journals on marketing and research. The market research was conducted by both the methods i.e. Why would you prefer or not prefer shopping grocery products through website? If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. Online shopping has become a popular shopping method ever since the internet has declared a takeover. Also the touch and feel factor is missing in this case. One of these relates to how successful individual categories are online. This will help in developing literature review of the presented topic. The market research findings suggest to Miou Co. Ltd. that it should open an online shopping website. However the respondent said that they will love to purchase from online shopping if only the price of the product is less than the market. Why is … Thus from the above example it can be clearly attributed that there are several other factors which needs to be observed while deciding on the parameters which are very crucial for the success of the online shopping portal. The more interactive store environment, where people are influenced by displays, is more conducive to persuading consumers to try new lines or engage with new brands. Overhead cost which consists of electricity, maintenance and staff salary is very high of the traditional stores whereas it is very less in the case of online shopping portals. As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. Online grocery shopping allows you to choose exactly what you want without having to put up with any pressure or breach of privacy. This is a very important step for the company as opening an online shopping portal is a very expensive and complex process unlike a normal street-shop (Creswell, 2002). While purchasing any product on internet, a user has to give information about credit or debit card number or internet banking passwords which are highly confidential information (Couper, 2008). While starting up an online grocery store, you might have to consider a hell lot of things. Online consumers tend to be more habitual and less adventurous. Brand Awareness: Shopping on internet is very easy if the brand or company from which is the shopping is being done is a well known brand. Grocery shopping is a routine task; it is generated from need, and not desire, or luxury for that matter. Free resources to assist you with your university studies! You can view samples of our professional work here. If no, then what are the reasons for not being comfortable? I. Online shopping has increased and changed the way people shop. The marketing campaigns should focus on the benefits like 100% secure transaction and fastest way of purchasing grocery while doing other activities. Online shopping is considered to be inevitable for the companies which directly deal with customers for their daily needs. 1) There is convince having the ability to shop from home. To most people, shopping is not a hard and anguished job anymore, they can just stay at home, click the mouse, spend several minutes to get what they want without stepping out of the room or standing in line for checking. I. Online shopping has increased and changed the way people shop. Registered Data Controller No: Z1821391. The major findings from the research suggest that customers prefer online shopping as compared to offline shopping for grocery products given that some constraints are taken care of. Over the first half of this year, only 3.1% of all grocery shoppers bought something using voice-based ordering. The major area which is being focused by Psychographics is interests, activities and opinions and these parameters help in analyzing the lifestyle and values of the customers. Online shopping has a large consumer market, but people also enjoy face to face transactions when shopping. The majority of the categories for online shopping are electronic items and fashion as well as clothing products. Let us know using the comments section – what are the extra benefits of online grocery shopping or grocery shopping online on a budget in comparison to purchasing grocery from a traditional grocery store? This report will majorly deal with the thorough analysis of the customer traits and also the perception of these customers towards online grocery shopping. This is not an example of the work produced by our Essay Writing Service. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. This is roughly 30% higher than the basket size for physical grocery shops. Method of payment is another risk by itself. There are many advantages for the companies to get involved in the ecommerce and online shopping without having physical presence (Thoits & Virshup, 2007). This paper analyzed the different issue of online shopping. So what are you waiting for? This project is an attempt to provide the advantages of online shopping … The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. It is also the case that some C&C shoppers make additional purchases in stores when they collect their orders. Internet usage frequency: For the success of online shopping portals, the customers should have high internet usage frequency (Miles and Huberman, 1994). People are living in this virtual world through social networking websites and not even people but several companies have a… Marketing In fact, the world of internet is different from the real world and thus it is called as a virtual world. Online stores want to keep you as a customer, so they may offer deep discounts, rewards, and cash back if you sign up for their newsletters. Our academic experts are ready and waiting to assist with any writing project you may have. The conventional ways of getting your grocery needs are becoming obsolete and the advantages of getting them online far outweigh any opinion to the contrary. Internet is not only used to spread awareness about the products but now it is also explicitly used for shopping. What makes these stores so bad? Major advantages and disadvantages related to online shopping? It is easy to be lured by hype that will not deliver results. In terms of cash value, that amounts to a whopping $133.8 billion. We have been successful in our attempt to take care of the needs of both the customers as well as the administrator. It is a form of electronic commerce. Do you have a 2:1 degree or higher? Conclusion Overall online grocery shopping experience is not just convenient but also encourages savings. Price plays a major role in buying decision making. Shopping online is about to explode. P a g e | 19 CHAPTER 6 FUTURE PLAN AND CONCLUSION 6.1 Future Plan : Want to Increase facilities of this project. This is a highly important parameter which is utilized by the marketers for segmentation of the target market. Want to publish this website in online. The good news is that online shopping platform eliminates all of these little traps. At the bottom of the list is food for special occasions like dinner parties, fresh produce, and meat and deli items. Shopping online allows access to merchandise sold world wide. These are the benefits for the businessmen who start their own online shopping portal (Hinton, 2004). The availability of online stores give you the freedom to shop at your own pace and convenience. Online shopping stores are open round the clock of 24/7, 7 days a week and 365 days. III. Online grocery shopping has enjoyed strong growth and it is predicted this channel will continue to grow exponentially in the coming years. Almost everyone has an opinion that they will opt to buy only packaged products from online grocery store because they don’t want to stay in billing queues and want to spend their time in other recreational activities. Company Registration No: 4964706. To answer your questions, How can we changed the customers mind moving them from local grocery purchasing method to online grocery method? Thus proper analysis needs to be carried in order to reach a conclusion of opening online shopping website. Neil Saunders is a retail analyst and consultant. *With the introduction of internet shopping online has become popular. Through internet a person can have its presence at any corer of the world. Some of the major parameters which have been considered as crucial for the success of the online shopping portals are discussed in detail as follows (Loken, Kim & Monga, 2006): Customer Buying Behavior: This is the most important and impactful parameter which is part of the decision of opening of an online shopping portal as end customers are the persons who will earn the business and revenues. But the disadvantages in case of online shopping are security issues, credibility of the product offered. An online shopping aims at making shopping … The Good Samaritan Thus we come to the conclusion that Big Basket has taken a vow to take out all the drudgery from shopping, it has also promised itself to provide all its customers with as many discounts and offers as it possibly can so that in these days of rising prices its customers find some financial relief. Shopping online is just like heading out to the store. The major chunk of the money invested in opening a traditional offline shop is invested in acquiring land and developing of shop and its interior design. While online shopping has attracted an abundance of research interest, examinations of online grocery shopping behaviour are only now emerging. Thus there are chances that this artificial environment has modified the response of the respondents. This research aims to analyze the customer buying pattern as well as their perceptions towards online shopping and specifically online grocery shopping. This report will include the analysis of customer buying behavior and also analysis of the target segment. it can also has its consequences. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. Online shopping saves money. Thus these benefits and advantages acts as motivational tools for encouraging online shopping business. As a direct result of retail and e-commerce combining efficiently, online retailers grew in popularity all around the world. Conclusion Online Shopping. However, this basket size is smaller than for general online ordering, mostly because many committed online shoppers do bulk shops to obtain free delivery or to make the delivery charges worthwhile. 4 min read. However, food and beverage firms need to be aware that some parts of the market are migrating more rapidly to digital than others. Online clothes shopping system Conclusions We have successfully implemented the site ‘On Line Clothes Shopping System’. Security concerns: Majority of the population are aware of the fraudulent practices on internet like hacking and phishing which make a user prone to some form of cyber attack. Thus users should be made aware of these security standards and also all the online shopping websites should strictly follow all the security measures in order to maximize customer wallet share. Thus the best solution for these customers is to have shopping through online medium and by accessing internet (Leedy & Ormrod, 2005). Thus, retailers must move into the grocery delivery business and try to deliver not just groceries but great customer experience as well. Conclusion. This market research will clear all the confusions from top managements regarding the feasibility as well as profitability of the online grocery shopping portal. In the era of internet and globalization, almost every country is present in the virtual world but the online ecommerce presence is also dependent upon the type of product to be sold and the characteristics as well as buying pattern of the prospective customers. In ecommerce, convenience is a byproduct of the user experience you create. have the choice to shop online or make purchases in the traditional manner. It is an online store that … This blog is dedicated to giving you up-to-date information, analysis, news, market trends and everything about the world of grocery … That’s a small number, even for an embryonic technology. Start an online shopping list if you are going to do your grocery shopping online on a regular basis. With the help of various links and tools, we have been able to provide a site which is live and running on the web. These gateways provide secure form of transaction of money from one account to another. Conclusion. Online shopping has become an increasingly common staple of life in the 21st century. No plagiarism, guaranteed! Want to add printing option. This increases the profit margin of the online shopping portals several folds when compared to the traditional stores and also the breakeven is reached at faster rate. For this research, there were 3 focus group discussions held and there were 20 members representing the same target segment but different age group. What level of security should be present in the online shopping websites? It is a form of electronic commerce. What’s more is that many shoppers find online food shopping more difficult than walking around a shop and putting things in a cart. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. This, along with increased consumer demand, will spur the market to higher growth. Food and beverage firms should be aware of this and ensure that they direct investments accordingly. Online stores are highly competitive with other stores, which drives prices down. Shopping online is just like heading out to the store. Most of these changes are a response to increasingly hectic lifestyles. Online shopping is most convenient for individuals that don’t have time to go to the store. They want to save time wherever it is possible. ONLINE GROCERY RETAILERS..... 6 BUSINESS MODELS ... India is currently sixth-largest in world with grocery shopping being expected to rise form $383 billion a year to $1 trillion by 2020, as reported by Retail Consultancy Technopak. The market research tools being employed in this report is focused group discussion and depth interviews to know the customer characteristics as well as buying behavior. These are the companies which are dedicatedly providing products to customers through internet. Some of these advantages are as follows: There is no investment on land and interior decoration while setting up an online shopping portal as compared to establishing a brick and mortar shop. In a quest to fulfill their grocery shopping needs, it has been found that consumers shop in different types of shops, according to Deloitte’s 2013 American Pantry report. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. To analyze Customer buying behavior when they turn internet shopper. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. 2 A Research and survey On Online shopping Presented by: T.Y.B.B.A. Over the next five or so years, all of these categories will see online sales grow. On internet websites, the shoppers have wide array of websites offering products and thus the customers choose the product which is available at least price (Johnson, Garbarino & Sivadas, 2006). It also presents the marketing implications for the company when it opts for opening an online shopping website. While online spend on groceries remains relatively low, the number of people who have actually tried a digital grocery service is far higher. Thus internet penetration and internet usage is also a known and crucial factor in deciding the fate of online shopping portal. According to a Deutsche Bank Securities report, only 3% of people shop for groceries online, w hereas approximately 22% of apparel sales and 30% of electronics sale happens online. This gives huge benefits and freedom to online shopping stores as they a customer is free to purchase anything around the clock. However, the significant point is that digital grocery is becoming more accessible and increasing numbers of consumers are willing to give it a go. Why will a person buy grocery products through online shopping website? VAT Registration No: 842417633. 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